The Marketing Team works closely with the Sales Team to drive business growth through strategic marketing and effective sales initiatives, ensuring client satisfaction and brand visibility.
MARKETING
“I started my journey at Hamilton Boyd Group about 2.5 years ago as a marketing executive. Since then, I have had the opportunity to develop my leadership and management skills, becoming a stronger and more experienced leader. Currently, I hold the position of Marketing and Special Projects Manager, with a growth path that extended beyond the marketing remit (hence the special projects)”
Alba Scanu - Marketing & Special Projects Manager at Hamilton Boyd
Strategically promoting and positioning Hamilton Boyd’s diverse portfolio of brands and developing comprehensive marketing strategies tailored to each brand's unique identity and alignment with overall business objectives.
Department Overview
Characteristics and Skill Sets
Understand and communicate brand identity effectively.
Manage and update websites to ensure they are aligned with marketing strategies.
Strong understanding of various social media platforms and the ability to create engaging content for them.
Identifying and attracting potential customers/ leads for the business.
Conduct thorough market research to gather insights and inform marketing strategies.
Planning and executing marketing campaigns across various channels.
Experience in managing paid advertising campaigns to drive traffic and conversions.
Proficiency in creating and executing email marketing campaigns.
Understanding of search engine optimisation principles to improve website visibility and rankings.
Developing creative concepts and executing projects, such as developing themed concepts for events like Christmas at 8 Northumberland Avenue.
